Stories

"In times of athleisurewear and the influx of fast fashion, niche and heritage denim brands are feeling the pressure: the demand for innovation is huge. Alexander Graah, the co-founder and CEO of Dr. Denim, told us how the brand is...
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The two founding brothers of Dr. Denim, Alexander and Johannes, share an MA degree in Economics & Management at Oxford University, their extreme attention to detail and their never ending obsession with denim...
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